CRO Marketing Hub 2.0

Whether you’re trying to figure out what CRO is, or want to learn advanced strategies, this is your hub for CRO knowledge.

CRO Fundementals

Learn the basics of CRO, including what it is, how it benifits businesses, what’s the required skill set and how to choose the right CRO agency for you.

CRO Research Strategies

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What sets you part from your competitors?

Quantitative user research

Qualitative user research

Using analytics to find conversion opportunities

CRO audit – what’s included?

CRO Testing Basics

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CRO testing fundementals

A/B testing
Multivariate Testing

Personalization

Prioritizing your tests

How to Run Tests

Lead Gen Optimization Strategies

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Landing page fundementals

Landing page types and examples
Building a landing page
Landing page lead magnet
Landing page testing
Landing page CRO copywriting
Optimizing for B2B
PPC campaign and landing page strategies

Advanced landing page strategies

Ecommerce Optimization Strategies

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Ecommerce CRO research

Building landing pages vs eComm website

optimization

eCommerce CRO testing

eCommerce CRO copywriting & product messaging

Advanced eComm CRO strategies

Conversion Psychology and Neuromarketing

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What makes people convert?
– All about motivators

Psychology inspired design

Applied neuromarketing

CRO+PPC=A power house for traffic and conversions

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Traffic+high conversion rate=money

Funnel optimization

Message matching

Customer persona

CRO+SEO=A match made in heaven

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Why CRO and SEO is a match made in heaven

Content optimized for conversions AND search engine

Site speed

Conversion funnel on organic page

CRO Tools and Software

Break tools into Free, growth ($$), scale ($$$), enterprise ($$$$)

Analytics tools

Usability testing tools

Call Tracking tools

Landing page building tools

Website testing tools
Other CRO tools

Dark Patterns and what to avoid

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What are dark patterns and why you should avoid them

Common dark pattern types and examples

Any other SEO keywords with high search volumn?

Advanced CRO Strategies

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Do you have enough data to conduct A/B tests?

Statistical Significance & Other Estimates

Statistical Power & Sample Size Calculations

Using Google Tag Manager to track advanced metrics

Heuristic Analysis framework

How to turn lost tests into learnings?

Ready to grow and take your site conversion rate to the next level?