CRO Marketing Hub 2.0
Whether you’re trying to figure out what CRO is, or want to learn advanced strategies, this is your hub for CRO knowledge.
CRO Fundementals
Learn the basics of CRO, including what it is, how it benifits businesses, what’s the required skill set and how to choose the right CRO agency for you.
What’s CRO?
What’s the difference between CRO and Web Design?
CRO Research Strategies
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Usability Evaluation
What sets you part from your competitors?
Quantitative user research
Qualitative user research
Using analytics to find conversion opportunities
CRO audit – what’s included?
CRO Testing Basics
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CRO testing fundementals
Personalization
How to Run Tests
Lead Gen Optimization Strategies
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Landing page fundementals
Advanced landing page strategies
Ecommerce Optimization Strategies
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Ecommerce CRO research
Building landing pages vs eComm website
optimization
eCommerce CRO testing
eCommerce CRO copywriting & product messaging
Advanced eComm CRO strategies
Conversion Psychology and Neuromarketing
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What makes people convert?
– All about motivators
Psychology inspired design
CRO+PPC=A power house for traffic and conversions
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Traffic+high conversion rate=money
Funnel optimization
Message matching
Customer persona
CRO+SEO=A match made in heaven
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Why CRO and SEO is a match made in heaven
Content optimized for conversions AND search engine
Site speed
CRO Tools and Software
Break tools into Free, growth ($$), scale ($$$), enterprise ($$$$)
Analytics tools
Usability testing tools
Call Tracking tools
Landing page building tools
Dark Patterns and what to avoid
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What are dark patterns and why you should avoid them
Common dark pattern types and examples
Any other SEO keywords with high search volumn?
Advanced CRO Strategies
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Do you have enough data to conduct A/B tests?
Statistical Significance & Other Estimates
Statistical Power & Sample Size Calculations
Using Google Tag Manager to track advanced metrics
How to turn lost tests into learnings?