HVAC is a constantly changing industry with new technologies, different environmental concerns, and many new expectations from homeowners alike. So, if you are in the HVAC business, we have created a list of HVAC marketing strategies that have proven to bring in customers all year round.
How to promote your HVAC business using HVAC contractor marketing strategies
Promoting your HVAC business will need time, dedication, and marketing strategies like any other business. If you are reading this piece, you have made the first step to getting proven HVAC contractor marketing tips and increasing your customer base. These tips cover how to reach your target audience, what your main objectives should be, how your budget should be, and how to allocate the funds.
How do you attract HVAC customers?
To attract HVAC customers, you need a sound HVAC contractor marketing strategy. Many people employ different techniques to market their businesses; the same goes for marketing your HVAC Company – you can use different marketing strategies.
What is the target market for HVAC?
HVAC contractor marketing covers creating, communicating, and delivering messages about heating, ventilating, and air conditioning systems. So, your target audiences are homeowners and commercial buildings.
With so many marketing plans available, it is essential that you use proven and tested HVAC promotional ideas, which include:
1. Launch yourself as a thought leader in your local area by writing blog posts and articles
A thought leader offers unique guidance, inspires innovation, and influences others based on their knowledge and expertise in the industry.
So, to become a thought leader in the HVAC field, you need to keep learning about the field, listening to others, and building your industry presence and brand by publishing great content.
Writing great content is a fundamental key to HVAC marketing success. Writing quality content will draw more traffic to your website and help notify your clients about your products or services. Great content will also help you with audience engagement and retention, which is one of the major reasons for HVAC contractor marketing in the first place.
2. Connect with customers on social media platforms like Facebook, Twitter, and Instagram
To maximize your HVAC contractor marketing effects, you must connect with your customers on social media platforms.
Remember, when it comes to HVAC marketing, the main aim is to make your brand stand out from its competitors. You can use social media platforms to achieve this.
Whether you like it or not, your customers are already using social media platforms to check out HVACs, leave reviews and recommend businesses to family and friends. It is best to meet your customers where they are.
With social media, you are killing two birds with a stone – you are helping your HVAC Company’s brand shine, and it is a great way to stay on your customer’s minds and feed.
3. Attend networking and community events to connect with potential customers
Attending network and community events will also help you establish yourself as a thought leader and help you connect with potential customers. Networking with potential customers is an excellent strategy in HVAC contractor marketing, so it is vital that you go prepared with your clear goal in mind.
Also, don’t just stick your cards in people’s faces, have great conversation starters. If you have to, read up on trends or industry news so you can start a conversation about it and listen to other people’s thoughts and feedback.
4. Provide quality customer service to create lasting relationships with clients
This is important to your HVAC contractor marketing plans. Positive customer feedback will give you insight into your customer’s problems because it creates an open communication channel for relaying customer feedback.
Providing quality customer service will open the doors to better individual interactions with each client, which will help build trust and rapport.
It can also help establish your image as a thought leader – and at this point, you can influence your customer’s buying decisions.
5. Offer incentives like discounts or free services to attract new customers
A practical HVAC contractor marketing tip is to offer discounts. You have their attention if you tell anyone, they can save some money.
Many HVAC contractors don’t realize that discounts are not only for their clients but also help them in the business. You will benefit from increased sales and an improved reputation.
Judged as one of the most productive advertising tips for HVAC, running a promo or offering incentives will help attract new and repeat customers. It will also increase sales across the board, which will help you meet your sales goals.
6. Start a blog and share your knowledge of HVAC systems with potential customers
This point also corroborates the first point. Your knowledge as an HVAC contractor is priceless, so sharing that knowledge will naturally draw people interested in HVAC to you.
An HVAC blog will improve your authority (both in the field and in SEO).
Please note that your blog posts will not automatically begin to generate high traffic. However, if you keep putting out great content over time, your webpage will start to rank.
The higher you rank, the more website will start linking to your webpage- making you an authority in Google’s eyes. Here, your HVAC contractor marketing plan should include an SEO strategy that will help in this regard.
7. Create informative videos about how HVAC systems work and the benefits of using them
Creating an informative video will help you showcase every part of your HVAC systems clearly and visually appealingly. You can clearly represent the different parts of the HVAC system, such as fin designs, GI casing, smart circuitry, and other features.
With a video, you can also provide the viewers with a clear understanding of how an HVAC system works – including the installation process and its advantages.
8. Develop an eBook about choosing the right HVAC system for your home
As far as HVAC marketing ideas go, this is a fantastic one. It has many advantages, including:
- Offering something valuable to your target audience
- Allowing you to reach potential customers and impress them with your knowledge while helping them answer a question or solve a problem.
- Show off your vast knowledge of HVAC systems.
- Establish authority, build trust with your customers
- Reach new audiences
- Generate new business leads.
9. Sponsor a charity event
Being an event sponsor means providing attendees with a unique experience that fosters trust and credibility.
It goes beyond just advertising. Sponsorship will improve your company’s recognition and reputation as you support specific events that concern your target audience. For instance, you could decide to visit schools to talk to kids about staying safe in warm weather.
As a result of your sponsorship, prospective customers may associate your company with the charity or activity.
This HVAC contractor marketing tip will give your company exposure by allowing you to reach and connect with quality audiences, resulting in business growth.
10. Give free estimates to potential customers and follow up with them after they’ve had time to think about it
Giving free estimates to your potential clients will help you attract several new customers. Many of which may just be shopping around or are more budget concerned.
Your customer feels comfortable because even at this point, there’s no obligation to commit, and they haven’t spent a dime.
While this can be an excellent marketing strategy for you, it is also essential to follow up with your client after they have had time to think about it. Give them time to think about it and remind them about it, in case they have forgotten.
11. Develop relationships with local journalists and offer expert commentary on current events
This point is significant in HVAC contractor marketing.
Having cordial and good relationships with local journalists is an excellent way of getting consistent coverage. Young and upcoming journalists are willing to give their best and write a story you pitch to them, so they are great contacts.
For extra exposure, offer your experts commentary on current events in your field.
12. Join local online forums and participate in discussions
This is a way of putting yourself out there. Basically, at every opportunity you have, offer your candid expert advice. Start and participate in discussions.
Online forums can serve as a go-to channel for people in your field – potential customers to find advice, support, and offer feedback. Most members of online platforms can find whatever advice or best practices they need from their community members.
This HVAC contractor marketing strategy can help you increase customer engagement, lower customer service costs, and get product feedback.
13. Write guest articles for popular local businesses
Writing guest articles or blogging for other popular local businesses can benefit your business in many ways. First, writing guest articles will help your website rank higher and help you and your brand get exposure in external publications.
It will also help with your image as a thought leader, help you establish relationships with clients, and help you promote content for big events.
14. Partner with other local businesses for referrals
No one can overlook referrals in any marketing strategy- HVAC contractor marketing included.
Referral marketing helps reduce your sales expenses and sales cycle. It also helps build your level of satisfied customers.
Partnering with another company is a great way to get referrals. Partnerships also benefit your company because it brings increased knowledge, expertise, and resources, which will help you make better products and reach a greater audience.
Your partner or your referral partner will recommend your company and your services in exchange for something of value.
15. Have a website with a professional design
You don’t need to break the bank for your website. You can start with a free website builder. However, as soon as possible, please get a paid website company or web host to have more control over your website.
Also, it is essential to build a conversion-friendly and mobile-friendly website.
Your website should have sufficient information for your clients to consume. You could have a testimonial section- both video and written, a blog page, an online store (if you have one), and an FAQ page.
16. Make ranking in your local search engine a priority for your HVAC contractor marketing
You can only rank on your local search engine page through local SEO.
Local SEO increases your website’s rankings in the search results and the local searches.
Local SEO with quality content will give your website the best chance to rank in the Google maps listings (your Google My Business Page) and the local search engine result page (your website).
Your potential client will likely turn to a search engine such as Google when looking for a local HVAC company. So, it would help a lot if you were one of the first companies they saw.
Check out our list of HVAC SEO tips to learn how to leverage it for you business
17. Consider Paid Advertising
Paid ads increase your company’s prestige and credibility. It is a sure way of boosting your business’ perception in the eyes of prospective clients. However, quality products or services will strengthen your company’s reputation in the long run.
When a potential client is searching for local HVAC companies around them, paid advertising will make sure your business shows up. It will come out among the top searches, no matter its usual ranking position.
18. Build an Email List
This last tip is essential in HVAC contractor marketing. Building an email list of your customer’s emails will help you build relationships with them and inform them of the latest news concerning your business.
The more they know about your business, the more they will trust your company.
HVAC Contractor Marketing: Conclusion
As an HVAC company owner, getting new jobs or customers can be difficult if you don’t know where to look. This is where HVAC Contractor Marketing comes in.
The tips mentioned above are what numerous businesses are already using; the trick is to execute your HVAC marketing plan effectively. Get your free marketing plan today.