Landscaper SEO: 16 Things to Know To Get Your Business on Google

20 Min Read
landscaper seo

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Do you own a landscaping company? Are you looking for the inside scoop on Landscaper SEO to get your business’ website ranking on the first page of Google? If so, then this post is for you.

One of the best landscaping SEO practices is detailed keyword research. By carefully choosing keywords that align with your services and customer search habits, you can dramatically increase the chances of your website ranking high in search results, thereby attracting more traffic and leads. Since this is daunting work, we’ve saved you some work and created an article with the best landscaping keywords, providing a starting point to jumpstart your SEO efforts.

In this guide, we outline 12 things you need to know to get your landscaping business ranking on Google. By following the tips in this article, it’s possible to improve your website’s ranking on Google and bring in more landscaping leads and customers. SEO is possibly the most effective strategy for growing your landcare business. So what are you waiting for? Start reading!

Key Takeaways: Landscaper SEO Essentials

  1. Keyword Selection is Crucial: Choosing the right keywords is foundational for effective SEO and ensures your landscaping business reaches its target audience.
  2. SEO and SEM Serve Different Purposes: Understanding the distinction between SEO (organic growth) and SEM (paid advertising) allows for a comprehensive online marketing strategy.
  3. Quality Content Drives SEO Success: Regularly updating your website with valuable content is key to improving organic search rankings and engaging potential clients.
  4. Local SEO Enhances Visibility: Optimizing for local search through Google My Business and local citations is essential for attracting nearby customers.
  5. Social Media Supports SEO Indirectly: Engaging with your audience on social media platforms can amplify your SEO efforts by increasing website traffic and visibility.

1. Understand the Big Picture: What is Landscaper SEO and why do you need it for your business?

Landscaper SEO is a digital marketing strategy specifically designed to help landscaping businesses rank higher in search engine results pages (SERPs), generate more website traffic, and ultimately get more customers.

Businesses enjoy several benefits when their websites rank higher in search engines.

For instance:

  • It can help your company get more visibility, which can turn into website traffic, if converted correctly that traffic can turn into leads and eventually customers.
  • Additionally, it can help you build trust and credibility with potential customers,
  • As well as improve your overall branding and brand perception.

Being a top-ranking website in your community is an ideal way to dominate your local market.

SEO for landscaping companies is not a one-time effort – it’s an ongoing process that requires consistent work to see and maintain results. However, if it’s done correctly, it is well worth the investment and wait, as it can generate a significant ROI for your business.

2. There are many things landscaping companies can do to improve their SEO

There are many things that landscaping companies can do to improve their SEO. For example:

  • Present your offering through valuable content that is helpful to both users and search engines
  • Your website should be both user-friendly and mobile-friendly
  • Your website should load quickly
  • Blog about topics related to your business to help attract more visitors to your site, then you can market to them

Realistically, Google’s algorithm has over 200 known ranking factors, so these are just a few of the steps you can take to get your website to page 1 of Google.

3. Understand the Difference Between SEO and SEM

As a business owner, you’ve probably heard the terms SEO and SEM. With all these acronyms some people tend to think SEO and SEM are the same when in fact they are not. But do you know the difference between the two?

SEO is short for Search Engine Optimization. This is the process of optimizing your website to rank higher in search engine results pages (SERPs). SEM, on the other hand, stands for Search Engine Marketing. This is the process of using paid advertising to improve your ranking on the Search Engine Results Page (SERPs). You can think of paid advertising on search engines like paying to temporarily rank at the top spot for highly searched keywords.

Both SEO and SEM are important components of an effective online marketing strategy. However, they serve different purposes. SEO is focused on organic search results which generally appear below the paid results. That means SEO is about improving and optimizing your website in such a way that it appears as high as possible in the SERPs without paying for ads.

Additional insights to consider include:

  • SEO Offers Long-Term Growth: Builds sustainable online presence.
  • SEM Delivers Immediate Results: Ideal for quick visibility boosts.
  • Content Quality is Key for SEO: High-quality, relevant content ranks better.
  • SEM Requires Budget Management: Effective for targeting specific demographics.
  • SEO Enhances User Experience: A well-optimized site attracts more organic traffic.
  • Use SEM for Competitive Keywords: Overcome competition in crowded markets.

Incorporating both SEO and SEM into your landscaping business’s digital marketing strategy can maximize your online visibility and attract a broader audience. For more detailed strategies and growth channels, read our Guide to Marketing a Landscaping Business.

Read our Guide to Marketing a Landscaping Business to learn about other growth channels.

4. Good Landscaper SEO: How to make sure your website is Google-friendly

So now you might be asking yourself, if SEO is such a great growth strategy for my landscaping business, how do I do it? What exactly does Google consider to be a “good website.” Lucky for you, we have some tips.

Google selects what web pages to show to users with its algorithm. The Google Algorithm has over 200 identified “ranking factors.” You can think of ranking factors like the specific signals a website can send to Google that would make Google favor a website.

To make sure your website is Google-friendly, pay attention to these five ranking factors:

1) On-page SEO – This refers to the content and keywords on your website. For your website to rank high on search engines, your web pages need to be optimized for the right keywords.

2) Quality Backlinks – This is one of the most important ranking factors for SEO. Google measures the quality of a website by looking at how many other websites link to it. If you can get high-quality websites to link back to yours, this will help improve your ranking.

3) Social Media Shares – Google also looks at how often your content is shared on social media. The more your content is shared, the more likely it is to rank high on search engines.

4) Website Speed – Google wants its users to have a good experience, which means they want websites that load quickly. If your website is slow, it will hurt your ranking.

5) Mobile-Friendliness – With over half of all web traffic coming from mobile devices, your website must be designed for mobile users. If it isn’t, you’re missing out on a lot of potential customers.

These are just a few of the many ranking factors that Google takes into consideration when determining which websites to show its users. By paying attention to these factors, you can improve your chances of ranking high on search engines and getting more website visitors.

If you decide to dive deeper into SEO and want to talk to professional SEO experts on how to improve your website’s ranking, contact us today.

5. Selecting the Right Keywords to Target is So Important

When it comes to an SEO campaign selecting the right keywords can be a make-it or break-it. Picking the right keywords to target is important for a variety of reasons but most importantly because they will be the foundation that the rest of your SEO campaign is built on. The first step in any successful SEO campaign is extensive keyword research to determine which keywords are both relevant to your website and have enough search volume to warrant targeting.

How to Do Keyword Research for Free in 2024 & Beyond

If you target the wrong keywords then you won’t get high amounts of targeted traffic coming to your website from search engines. If you aren’t an expert at keyword selection then I don’t recommend that you do this part yourself, it’s probably better to contract an SEO expert and hire them for that, otherwise, you risk months of hard work.

Here are seven tips to refine your keyword research:

  • Understand Your Audience: Identify the terms your clients use when searching for landscaping services.
  • Use Keyword Research Tools: Leverage tools like Google Keyword Planner or SEMrush to find relevant keywords.
  • Analyze Competitors: Study your competitors’ websites to discover the keywords they’re targeting.
  • Consider Search Intent: Focus on keywords that match the intent of your potential clients, whether they’re looking for services or information.
  • Incorporate Long-Tail Keywords: These more specific phrases often have less competition and can attract more qualified leads.
  • Monitor Keyword Trends: Stay updated on changing trends and seasonal keywords relevant to landscaping.
  • Evaluate and Adjust Regularly: Continuously review your keyword strategy’s performance and make necessary adjustments to stay competitive.

6. The basics of on-page optimization for landscapers

One key component of SEO is known as “on-page optimization.” On-page optimization is when you make sure that the content and code of the website are up to Google’s standards.

When it comes to on-page optimization, there are a few key things that you need to keep in mind. Not only do you need to have the right keywords in the right spots on your website but you need to make sure that search engine crawlers can access your website’s pages that you want to rank in the search engines.

Here are a few important points to make sure you get right for on-page optimization:

1) Make sure all of the SEO-related HTML elements are properly keyword-optimized

2) Ensure that your web page is accessible to search engine crawlers, as Google

3) Optimize your images with keyword-rich alt-text

4) Make sure your website is not only mobile-friendly but also tablet-friendly

5) Take advantage of Google’s Rich Snippets with Schema Markup

By following these tips, you increase your chances of ranking high in search engines but it’s not everything. In addition to on-page optimization, there are many other aspects you need to consider to rank at the top of page 1.

7. Ensure that your Title Tag and Meta Description are Click Worthy

It’s important to have a click-worthy title tag and meta description if you want people to find your landscaping business through search engines. Here are some tips:

– Use keywords that accurately describe your landscape business and what you offer.

– Keep your title tag and meta description concise and to the point.

– Use compelling language that will make people want to click through to your website.

– Use proper grammar and punctuation.

– Make sure your title tag and meta description are relevant to the content on your website.

By following these tips, you can increase the chances that your landscape business gets found online and that people are intrigued enough to click through to your website.

8. Create engaging content and copy for your website

Website design is important but, one of the most important landscape SEO components is creating valuable content for your website. This means ensuring that your copy is engaging, fulfills the intent of the searchers who are visiting your website from search engines and lastly has a clear call-to-action for the user to take that is well positioned on the website.

Creating this type of content is not always easy and will take some time and effort on your part, but it is well worth it when you see the results that it can bring in terms of increased website traffic and conversions.

9. Create Blog Posts and Other Content for Your Website

If you’re trying to grow a website’s traffic through SEO, creating lots of valuable content is key. The more relevant keywords you find for your business, the more pages you can create and the more traffic and leads you can get.

But how does one come up with a strategy to create so much content for their website? Starting a blog, of course, allows you to add up to hundreds of pages of high-quality content to your website. You can also write about a ton of different topics related to your business or surrounding area.

WordPress is one of the biggest website builders in the market. Here’s a guide on how to create a blog for them.

But how do you create content that ranks well and is valuable to potential customers? Here are some tips:

-Make sure your content is well-written and informative. No one wants to read poorly written articles full of fluff. Write content that provides value and is interesting to read.

-Use images, infographics, and videos. People love visual content, so incorporating it into your blog posts can help keep readers engaged. Just make sure to include relevant keywords in the file names and tags so that search engines can index them appropriately.

-Link to other related articles on your website. This helps search engines understand what your content is about and can also help you get more traffic to your other articles.

-Regularly update your content. Google loves fresh content, so try to add new blog posts regularly. This will also give readers a reason to come back to your site regularly.

By following these tips, you can create content that is valuable to your readers and ranks well in search engines.

10. It’s Important For Your Website to Have a Good User Experience

To dominate your local landscaper SEO competition you need to provide a great website experience to the user. Not only does this help convert visitors into leads and give a great impression of your brand, but it can also help you rank higher. This is because Google’s algorithm measures something called user signals.

To sum it up, Google has a pretty good idea of what users think of your website, and if their users don’t like it, they won’t show it to them.

Here are some tips to improve your website’s user experience:

  1. Make sure your website is easy to use and navigate.
  2. Use clear and concise text that is easy to read.
  3. Use images and videos to help explain your content.
  4. Use clear calls to action to encourage users to take the next step. (This means to tell them what to do, for example: call you, send a message, request a quote, email you, etc)
  5. Make sure your website is friendly and adaptable to all screen sizes.
  6. Use data and analytics to improve your user experience.

By following these tips, you can improve your website’s user experience and landscape SEO.

11. The Importance of Local Citations

One important factor in local SEO is citation building, which refers to creating listings for your business on online directories and review sites.

Citations help improve your visibility on search engines and can lead to more website visitors and potential customers. In addition, citations can help build trust and credibility for your landscaping business.

To get started with citation building, create profiles for your business on popular directories such as Google My Business, Yelp, and Angie’s List. Make sure to include accurate and up-to-date information about your business, such as your address, phone number, and hours of operation. You can also encourage customers to leave reviews on your business page to help improve your visibility and credibility.

12. The Importance of Link Building

This is one of the most important aspects of landscaping SEO. By creating links to your website, you can improve your website’s visibility and rankings in search engines. This is because backlinks to a website are one of the ranking factors we referenced above and one of the most important ones at that.

There are a few different ways to build links. One is through directories. by submitting your website to online directories, you can increase the number of links pointing to your site. Another way to build links is through social media. Creating profiles on popular social networking sites and linking back to your website can also help boost your link popularity.

Finally, you can also contact other websites in your industry and ask for a link exchange. By swapping links with other relevant websites, you can increase the number of links pointing to your site while also improving your website’s link popularity.

There are many other tactics to build links in SEO, but to get into that we would need several other blog posts.

13. Claim and Optimize Your Google My Business Profile

If you’re a landscaping business, then claiming and optimizing your Google My Business profile is essential to local SEO success. The main reason? This allows you to rank in the map pack which usually appears above all organic results. Here’s what you need to do:

  1. Claim your listing. Go to https://www.google.com/business/ and search for your business. If you see your business listed, click on it and then click on the “Own this business?” button. If you don’t see your business listed, click on the “Add your business” button.
  2. Optimize your listing. Once you’ve claimed your listing, take some time to fill out all of the information about your business, including hours of operation, website URL, photos, etc. The more information you can provide, the better.
  3. Add relevant keywords. When writing your business description, be sure to include relevant keywords that potential customers might use when searching for a landscaping business. Remember, it’s very important to pick the right keywords.
  4. Encourage reviews. Google reviews can be extremely helpful in boosting your ranking in the map pack, so be sure to encourage customers to leave reviews. You can do this by sending them an email after they’ve used your services, or by providing a link on your website.
  5. Monitor and respond to reviews. In addition to encouraging customers to leave reviews, you also need to monitor what people are saying about your business. If you see any negative reviews, be sure to respond professionally and try to resolve the issue.

14. How to Research the Best Keywords for Your Landscaping Business

A big part of SEO is choosing the right keywords to target.

One tool we recommend for keyword research is Semrush. With Semrush, you can see which keywords your competitors are ranking for, and identify opportunities for your own business.

Another great tool for keyword research is Ahrefs. Ahrefs provides detailed data on keyword difficulty, search volume, and more. This information can help you choose the right keywords to target for your business.

Finally, Kwfinder is the budget tool on the list, another great tool for keyword research. Kwfinder provides data on keyword difficulty, search volume, and more. This information can help you choose the right keywords to target for your business.

When you’re doing your keyword research, it’s important to keep in mind that the goal is to find keywords that are relevant to your business and that have a high search volume. In addition, you want to find keywords with a low competition level so that you can rank higher in the SERPs.

15. Using Social Media to Indirectly Amplify Your SEO

If you’re serious about landscaping SEO, then you need to be using social media to help your cause. Platforms like Facebook, Twitter, and LinkedIn provide valuable opportunities to share your content with a wider audience, and can ultimately lead to more traffic and better SERP rankings, albeit indirectly.

Search engines like Google for example say that social media activity doesn’t factor into search engine rankings but amplifying the reach of your content can lead to other benefits that do directly influence your SEO, like backlinks from social profiles or bloggers sharing your content.

Here’s how to make social media work for your landscaping SEO strategy:

– Share fresh content regularly: The key to successful landscaping SEO is fresh content. Share new blog posts, infographics, images, and other pieces of content on social media regularly to keep people engaged and coming back for more.

– Use hashtags: Hashtags are a great way to increase the visibility of your landscaping content on social media. Use relevant hashtags when posting links to your content, and make sure to follow and use popular landscaping hashtags such as #landscapingtips, #landscapingideas, etc.

– Engage with other users: Social media is all about engagement. The more you interact with other users, the more likely they are to see and share your content. So don’t be afraid to comment on other people’s posts, share other relevant content, and generally be active on social media.

– Promote your content: Just because you’ve shared your content on social media doesn’t mean it will get seen by everyone. To increase its reach, consider running ads on platforms like Facebook or Twitter, or using paid promotion tools like Taboola or Outbrain.

Check our Social Media post guide to inspire yourself with some of the best post tips.

16. Create Location Pages Service Pages

One of the last but not least important aspects of SEO for your Lawn Care or Landscaping business is to create location and service pages for every city you operate in and every different service you offer.

Location pages are pages on your website that are specifically designed to target visitors in a particular geographic area. They typically include information about your business’s location, contact details, and services offered.

Service pages, on the other hand, are pages that focus on a specific service that you offer. They provide potential customers with information about what you can do for them, as well as any relevant case studies or testimonials.

Creating both location and service pages can help improve your landscaping business’s visibility in search engines, making it easier for potential customers to find you. In turn, this can lead to more inquiries and ultimately, more business.

If you’re not sure where to start, our team of SEO experts can help. We can advise on the best keywords to target, as well as create optimized content for your location and service pages. Get in touch today to find out more.

Summary

SEO for landscapers can be a daunting task. There are so many things to consider and it seems like every day Google is changing its algorithm. But don’t worry, our experts at Click Technica have you covered.

We understand the ins and outs of landscaper SEO and we can help your business climb to the top of the search engine results pages (SERPs). Contact us today to schedule a call with our SEO experts—we would love to hear more about your business and how we can help you achieve online success!
If you want to improve your running but don’t know how to start, check out our Free Marketing Plan.

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